Scottish Alcohol Industry Partnership Appoints First Chairperson at Pivotal Moment. (Kieran Healey-Ryder)

‘It is an honour to be appointed chair at this pivotal moment for the sector. We are fortunate to have a vibrant alcohol industry, raised in Scotland. It is a part of our national DNA.

As a responsible industry we take our commitment to ensuring responsible drinking extremely seriously. This partnership has proven how together we can deliver impactful campaigns to tackle harmful drinking, and initiatives that promote responsible enjoyment.

I am looking forward to an opportunity to advance the work that we do, and to promote the positive contribution the Scottish Alcohol Industry makes at a local and national level.’

The Scottish Alcohol Industry Partnership membership is drawn from every aspect of the alcohol beverage sector in Scotland, and includes iconic producers, respected business owners and trade associations. In addition to engaging with Scottish Government regarding recent policy consultations, the Partnership continues to develop impactful public campaigns. In 2023 the Partnership delivered the second year of the national ‘It’ll Cost You’ National Campaign, designed to tackle youth disorder. Developed together with Police Scotland and Community Alcohol Partnerships, the successful campaign communicated the consequences of adults buying alcohol for minors.